WORK PORTFOLIO

What drives me


I am motivated by leveraging my skills to create meaningful outcomes for businesses, individuals, and organisations.

Starting my working life in hospitality taught me the value of creating positive experiences for people and the importance of communication, adaptability, and attention to detail. As my passion for marketing and communications grew, that same motivation evolved into helping brands and organisations solve problems, connect with audiences, and bring ideas to life in a meaningful way.

To me, marketing and communications is ultimately a collaborative process. I enjoy taking ideas that may feel uncertain or overwhelming and helping shape them into something clear, purposeful, and well-executed.

Rather than imposing a particular style or direction, I focus on understanding each client’s goals and contributing structure, perspective, and guidance that feels authentic to them.

The principles that guide my work extend beyond my career. I value honesty, communication, adaptability, and a strong work ethic, qualities shaped by both my upbringing and professional experiences.

I believe some of the best outcomes come from genuine collaboration, open conversation, and a willingness to keep learning.

  • Website Builders: Wix, SquareSpace, WordPress

  • Design & Editing Software: Canva, Adobe Suite, Figma

  • CRM & Email Marketing Tools: Zoho, HubSpot, Sprout Social, Mailchimp, BOMA

  • Productivity Tools: Microsoft Office 365, Google Drive

  • AI Software: ChatGPT, Gemini, Otto (Notetaker), Contented (Notetaker)

  • Other: Shopify (Sales), Isentia (Media Monitoring)

  • Communication: Active listening, written and verbal skills

  • Problem-solving: Critical thinking

  • Work Ethic: Punctuality, accountability, self-leadership

  • Collaboration: Working effectively with others and excited about new perspectives

  • Growth Mindset: Eager to learn, adaptable, and receptive to feedback

  • Interpersonal Skills: Confident, approachable, and socially engaged

Areas of expertise


Marketing & Brand Strategy • Digital Marketing Events & Campaigns • Project Management • Social Media & Content Creation • Account Management • Website Design & Development Stakeholder Engagement • Communications

Platforms & Tools

Soft Skills

Projects


Nationwide Digital Campaign

Nationwide Integrated Campaign

Social Media Strategy

Brand, Logo and Website Design

Digital Marketing Communications